MEDIA BUYING

In a constantly changing landscape, our expertise and experience of specialist media planning will ensure you get the value and premium positioning, to connect with your target audience.

With over 25 years’ experience of working in B2B media, our relationships with pharmaceutical and life science B2B publications are unrivalled. Our close connections with media suppliers around the world means we know what’s on the horizon and can give you a head start over your competitors.

MEDIA Buying SERVICES

MEDIA TITLE RESEARCH

We can carry out research into new or niche media opportunities to support your targeted marketing campaigns, so you obtain the best value possible. Our understanding of the B2B media mindset will guarantee that your commercial content is positioned where it has the most impact. Few agencies can offer you the insight - based on previous projects - we already have, on top of the research we do before we even consider a title.

MEDIA RELATIONSHIPS

Orientation Marketing’s media planning and buying takes away the heavy lifting involved in placing adverts. Once the plan has been approved we liaise with the media supplier and book the space and ensure you are getting the best rates, positions and value-added opportunities. We highly advise that marketers within the science industries avoid DIY media buying and risk missing out on extra exposure that can be gained.

EVALUATION OF MEDIA POSITIONS

When life science marketers book media positions themselves, at the same time of running other various campaigns, the evaluation of those media placements often goes unforeseen. This is a big mistake, as not only can the evaluation of current media placements determine the success of future placements, it can open up new opportunities entirely. We continually track all campaign performance against costs to ensure that any discrepancies are promptly resolved, and we will continually communicate all results to our clients.

MEDIA BUYING EXPERTISE

Media buying can be overwhelming for marketers - we take away the hassle of researching and negotiating, getting organisations placements in the right titles at the right cost and in front of the right audience. If you aren’t sure which channel or what medium to adopt, we will tell you what is best based on your objectives, audience, products and competitors. Then we will manage the process from start to finish, giving you back the time to manage other marketing campaigns.

Our media buying services allow you to:

• Work with a team who have previously worked within many life science and pharmaceutical titles

• Access to the highest-performing publications and positions at the best rates

• Media plans based on data and previous campaign analysis

• The benefit of our relationships for value-added extra coverage

• Hassle-free booking across titles.