Increase visibility in the pharmaceutical marketplace via targeted media planning

Media planning is arguably one of the most important tasks a marketing manager is responsible for within the pharmaceutical and life sciences industries due to its traditional nature. Getting it right really is business critical.

At Orientation Marketing we provide you with unique insights into the latest and most appropriate channels - digital or print - for your campaigns. With our B2B media background, you will benefit from our experience and connections within a network of influential contacts. Giving you the confidence that your ad bookings and media placements are in the best possible positions available.

Media planning services

Media selection

In such a complex world we have a clear-sighted view of how to cut through the noise. With hundreds of pharmaceutical and science titles in our grasp, the organisations we work with will have the confidence that any of our media planning process and subsequent media plans adopt the best possible positions. And you won’t get hassled by ad reps as we will do all the coordination, saving you the bombarding phone calls and inundated emails.

Access a vast database

Receive our unique benchmarking data where we compare the success of your adverts against the industry averages. Our media planning service takes away the heavy lifting involved in researching the most relevant titles. Our databases are continually updated across over a thousand media opportunities across pharmaceutical, medical and the life sciences, meaning we can easily and quickly identify the most relevant titles that reach the audience you want to reach.


Orientation Marketing take a ‘channel-neutral’ approach to any marketing communications challenge, and in the ever-changing world of business-to-business communications, they’ve been a reliable partner in our success.
— Chris Halling, Director, Global Communications & Marketing − Catalent

Related insight → Successful Media Planning Strategies

Ad copy, messages and content

Our deep experience of implementing multi-channel marketing campaigns means we can offer support to all your media planning and media buying requirements. We can also help with your ad copy and content creation to ensure you messages are honed for maximum impact.

best rates and added value

Are confident you have the best rates as we can leverage our bulk buying to pass discounts on to you? Our media planning services analysis your existent and previous campaigns and makes recommendations to your budget with a detailed explanation of why they were selected. Upon approval, we then buy the space and handle all the ad copy delivery on your behalf. We follow up each placement (where appropriate) with benchmark reports.

Free media plan review

Effective media planning is more complex than ever. Are you sure your placements are in the best possible positions and publications? Have you got the best rates? Are there any publications that would really work for you that you are not aware of? We can offer a free no obligation review of your current media plan to determine if there are any gaps and if there any opportunities available to increase exposure and generate more leads.

Our media planning services Gives you:

  • A team who have previously worked within many pharmaceutical titles

  • Access to the highest performing publications and positions at the best rates

  • Media plans based on data and previous campaign analysis

  • The benefit of our relationships for value-added extra coverage

  • Hassle-free booking across titles.

Do you want more from your media agency?

Talk to us to learn how we can help you with your media planning and brand exposure.