Over 50 years of combined B2B media publishing and digital marketing experience

What makes us truly unique is our background. Our team comes from the world of B2B media and marketing. We combine our scientific understanding with over 40 years of experience in dealing with editorial contacts, commercial representatives and face to face events.

Combine this with our agency and inbound marketing capability, and we can provide our clients with the appropriate solution for their marketing problem, with experience of doing so specifically within the pharmaceutical and life sciences industry.

Meet us at an upcoming event or trade show →


Chris Lawson

Director & Co-Founder

Chris has over 12 years publishing experience working for some of the world’s largest media suppliers including Haymarket Publishing, Reed Business Information (RBI) and UBM. Chris has spent a number of years working in science industries and was most recently publisher for Pharmaceutical Technology Europe. Over the years he’s amassed experience and knowledge into what works and what doesn't in technical B2B marketing, keeping ahead of the curve when it comes to modern, innovative marketing methodology.

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Gareth Pickering

Director & Co-Founder

Gareth has worked for over 17 years in publishing, across global organisations such as UBM, Reed Elsevier and Advanstar as well as small independent publishers such as Rapid News. Gareth specialised on the med-tech and analytical chemistry titles, launching the Medical Plastics News magazine in 2012. His in-depth knowledge of the B2B media landscape allows a unique insight into media planning, media buying across multi-channel media campaigns.

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Kevin McCarthy

Partner

Kevin runs the Orientation Marketing operation in the USA. He is a PhD who started his role in the lab before working his way to be global marketing head at an international CMO. He has over 15 years pharmaceutical services industry experience and specialises in strategic business functions that identify, connect and sign new business in a technical industries. Pharmaceutical and life science organisations can benefit from his insight and relevant understanding of a CMO’s marketing needs.

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Gareth Roberts

Campaigns & Marketing Manager

Gareth has held various marketing positions over 9 years across technology organisations, B2B consultancies and digital agencies. He has experience in content creation, email marketing, social media, PR and inbound marketing on a strategic and tactical level. He holds 7 HubSpot awards, including the Inbound and HubSpot Marketing Software certifications, and is currently studying for a CIM Digital Diploma. He brings his experience to help with client content and digital marketing needs.

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Lauren Jones

Digital Marketing Executive

Lauren has 6 years of customer care experience during which she spent some time as front-line assistant manager looking after new staff. She currently holds a Level 3 extended diploma in IT and is working towards completing a Level 3 Digital Marketer Apprenticeship. Lauren joined in the July of 2018 and is working across all our client base with content creation, email marketing, social media, inbound marketing and day-to-day account management.

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