Orientation Marketing Partners with Moto Rapido Racing Ducati for 2026 British Superbike Championship

Orientation Marketing is proud to announce its partnership with Moto Rapido Racing Ducati as the team continues its pursuit of podium finishes and championship success in the British Superbike Championship.

The partnership brings together two organisations united by a shared commitment to excellence, precision and continuous improvement. While operating in very different environments, both businesses are driven by the same principles: technical expertise, high performance, teamwork and an unwavering focus on delivering results.

Based in Winchester, Moto Rapido Racing Ducati has established itself as one of the most respected teams in British motorcycle racing. With a reputation for engineering excellence, meticulous preparation and championship ambition, the team continues to compete at the highest level of the Bennetts British Superbike Championship with Leon Haslam aboard the Ducati Panigale V4 R.

The team's focus on precision engineering and relentless pursuit of performance closely mirrors the approach Orientation Marketing takes in delivering measurable marketing results for clients across the pharmaceutical, life sciences and technical B2B sectors.

For Orientation Marketing, the sponsorship represents more than simply supporting a racing team by providing digital infrastructure and marketing campaign management. It is an opportunity to align with a team whose values reflect the agency's own culture of continuous improvement, innovation and high performance.

Chris Lawson, Managing Partner at Orientation Marketing, commented:

"At Orientation Marketing, we work in highly technical industries where precision, expertise and performance matter. When we looked at Moto Rapido Racing Ducati, we saw many of the same qualities that define our own business. The dedication, engineering excellence and commitment to continuous improvement demonstrated by everyone within the team perfectly reflects how we approach marketing for our clients."

"British Superbikes is one of the most competitive championships in motorsport and success is earned through attention to detail, teamwork and the relentless pursuit of marginal gains. These are values we strongly believe in as a business. We are incredibly proud to support Steve Moore, Leon Haslam and the entire Moto Rapido Racing Ducati team as they continue their pursuit of podiums, race wins and championship success."

As the 2026 season progresses, Orientation Marketing looks forward to supporting the team throughout the campaign as its marketing partner, and celebrating the achievements of one of British Superbike's most exciting championship contenders.