Orientation Marketing INSIGHTS
The marketing blog for life science and pharmaceutical marketers
The Influence of AI in Pharma Marketing
Artificial intelligence is rapidly changing the way pharmaceutical marketers work. Let's see how AI is influencing pharma marketing, and what could its role look like in the future.
Agency Spotlight Series: Rob Anderton
Q&A with Orientation Marketing’s Business Development Manager, Rob Anderton.
Agency Spotlight Series: Agata Komisarczyk
Q&A with Orientation Marketing’s Marketing Automation & CRM Implementation Executive, Agata Komisarczyk.
8 Things to Do at BIO International Convention 2026
In this article, we will discuss our top picks of things to do at BIO, including panels, sessions, parties and exhibitor events (including freebies). If you have time outside of the busy show, or decide to extend your stay, we have a few tourist attractions we recommend.
Orientation Marketing Partners with Moto Rapido Racing Ducati for 2026 British Superbike Championship
Orientation Marketing is proud to announce its partnership with Moto Rapido Racing Ducati as the team continues its pursuit of podium finishes and championship success in the British Superbike Championship.
Upcoming Panels and Discussions in June 2026
Join industry leaders, innovators and life sciences professionals for two exclusive panel events hosted by Fierce Life Sciences.
International Day of Happiness 2026
Over the past year, we’ve had plenty to celebrate. From major milestones to everyday wins, here are some of the highlights that have shaped our journey.
Agency Spotlight Series: Rebecca Hall
Q&A with Orientation Marketing’s Senior PR and Communications Manager, Rebecca Hall.
Orientation Marketing Grows Again to Become an Official HubSpot Partner
In its 10th anniversary year, Orientation Marketing is proud to announce that it has once again become an official HubSpot Partner, and expanded its team to lead HubSpot delivery for its clients.
A Look Back at 10 Years of Orientation Marketing
To mark ten years of Orientation Marketing, we’ve taken a look back at the journey so far. In this article, we revisit some of the key milestones and moments that have shaped the agency over the past decade.
Orientation Marketing Furthers Growth with Strategic Senior Appointments
Orientation Marketing announces the appointments of Rebecca Hall as Senior PR and Communications Manager, and Rob Anderton as Business Development Manager, strengthening the agency’s leadership team to drive growth.
Advanced B2B Digital Marketing Tactics in 2026
B2B marketing isn’t getting easier. Sales cycles are long. Multiple people influence each deal. And they block out anything that looks generic. This is why advanced digital marketing now wins on relevance and timing, not noise. Here are the most effective tactics for a B2B audience in 2026.
Agency Spotlight Series: Catrin Hughes
Q&A with Orientation Marketing’s Digital Marketing Executive, Catrin Hughes.
Orientation Marketing’s 10th Birthday
Thank you to those who have supported us over the last 10 years!
CPHI Frankfurt Beer and Sausage Trail 2025
The Beer and Sausage Trail at CPHI Frankfurt was a fantastic success, offering a blend of networking, local culture, and light-hearted fun.
CPHI Frankfurt 2025 Agenda: 10 Keynotes, Panel Discussions and Sessions to Attend
Our picks of 10 keynotes, panel discussions and sessions to attend from the CPHI Frankfurt 2025 agenda.
Informa CPHI Panel: Large Molecule
Did you miss the Informa CPHI Preview Panel? Here is the second part of the event, dedicated to large molecules.
Informa CPHI Panel: Small Molecule
Did you miss the Informa CPHI Preview Panel? Here is the first part of the event, dedicated to small molecules.
7 Places to Visit in Frankfurt Whilst at CPHI
Here are the top places to visit in Frankfurt that showcase its unique blend of history, architecture, and modernism.
5 Things to Do at CPHI Frankfurt 2025
The 5 things you must do during CPHI Frankfurt 2025. See you there!
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