Director & Co-Founder

Chris has over 12 years publishing experience working for some of the world’s largest media suppliers including Haymarket Publishing, Reed Business Information (RBI) and UBM. Chris has spent a number of years working in science industries and was most recently publisher for Pharmaceutical Technology Europe. Over the years he’s amassed experience and knowledge into what works and what doesn't in technical B2B marketing, keeping ahead of the curve when it comes to modern, innovative marketing methodology.

Director & Co-Founder

Gareth has worked for over 20 years in B2B publishing across global organisations such as UBM, Reed Elsevier and Advanstar as well as small independent niche publishers such as Rapid News.  Gareth specialised on the medical device, medtech, analytical chemistry and chromatography titles. He launched the Medical Plastics News magazine in 2012. He has worked on many integrated multi-channel global advertising campaigns across the life science channels including pharmaceutical, biopharmaceutical, performance materials, cosmetics, food, and the analytical chemistry verticals. He has a deep understanding of these media landscapes and has experience with both the strategy and the implementation of highly complex and niche B2B media programmes at the highest levels.

Board of Directors and Strategic Advisor

Elliott is a highly creative and top-performing Global Commercial, Marketing and Strategy Executive and Corporate Officer with a reputation for driving growth, innovation and change at Catalent/Blackstone, J&J and Ernst & Young. Elliott is currently a Fractional CMO, Senior Advisor and Board Member for a diverse set of Private Equity, Investment Funds, Pharma Services, Life Sciences and Biotech as well as Marketing Services. Recent projects included acquisition strategy and due diligence; market entry and expansion; marketing and commercial transformation and US market expansion for Emerging Market players. Segments included CDMO, CRO, Drug Delivery Technology, Fill/Finish, Cell & Gene Therapy, Discovery/Science Services and Consumer Health.

Digital Marketing Operations Director‍ ‍

A Chartered Marketer, Gareth has held various marketing positions over 15 years across technology organisations, B2B consultancies and digital agencies. He has experience in content creation, email marketing, social media, PR and inbound marketing on a strategic and tactical level. He holds SharpSpring and HubSpot awards, including the Inbound and HubSpot Marketing Software certifications and is a member of the Chartered Institute of Marketing. He brings his experience to help with client inbound and digital marketing needs to build audiences, generate marketing leads and drive customer acquisition.

Director of Client Services

Anne has over ten years of senior account management experience from previous employers including Thomson Reuters and Clarivate Analytics. Anne worked at Thomson Reuters for over 13 years, looking after a wide range of customers ranging from international pharmaceutical and other companies to financial institutions and government organizations. Anne also worked more recently at Clarivate Analytics, gaining experience in the fast-moving life sciences space, looking after a portfolio of scientific research departments within European universities. Anne has BA and MA degrees from the University of Jyväskylä in Finland, including studies at Julius Maximilian University in Würzburg, Germany, as well as Higher National Diploma in Business and Finance from London Metropolitan University. In addition to English, Anne also speaks Finnish, German and Swedish.

Account Director

Lauren has over 15 years’ experience in media publishing and marketing. Lauren started her career with Hearst UK and managed the retail marketing strategy for the Health and Weeklies portfolios including brands such as Men’s Health, Women’s Health and Best magazine. Most recently, Lauren has worked for craft publisher managing the circulation and retail marketing strategies for 13 craft brands across 4 territories including US and Australia. Lauren has a BA degree in Marketing from Lancaster University and Digital Marketing certificate from the Institute of Direct Marketing. She brings her marketing and account management experience within publishing to the agency to help with client objectives. A strategist at heart, Lauren loves working with clients to build successful media plans and prides herself on her strong planning ability, client management skills and brings a wealth of experience with her to the agency to achieve this.

Creative Director

Dave is a highly experienced Creative Director, with proven experience in delivering strategic, creative thinking, concept creation and great design. An excellent communicator with clients – including GSK, Sanofi, Novartis, Unilever and Johnson & Johnson – he forges effective working relationships, to achieve client and project objectives. Dave is an inspirational team leader – and with the team, creates solutions, and deliver projects that ensure both the client, and the agency are happy.

Digital Marketing Executive

Lucy supports the wider team on all aspects of digital marketing. Her role spans multiple channels, including social media, email marketing, search engine optimisation, and website management. She plans and executes content across platforms to drive awareness and engagement, builds and optimises email campaigns to nurture audiences, and implements SEO best practices to improve online visibility. She also contributes to the development and ongoing optimisation of websites, ensuring a strong user experience and alignment with campaign goals.

Pay-Per-Click Lead

Rayan is a highly experienced paid media and digital growth specialist, with over 10 years' experience managing omni-channel campaigns across search, social, video and programmatic media buying. His track record of successful campaigns spans multiple healthcare and pharma agencies, where he worked on campaigns for large and small biopharma clients including Roche, Boehringer Ingelheim, Bayer, Lilly and Novartis. He holds a bachelor’s in business and management from the University of Hull Business School, U.K.

Public Relations Account Executive

Sofie is an essential part of the PR and Communications team, supporting clients globally to maximise coverage and amplify the reach of their news and industry announcements. She specialises in content creation, including press releases, articles, social media, and reporting, and works closely with a wide range of media publications and editors. An excellent communicator, Sofie builds strong client relationships and ensures the smooth, organised delivery of all communications activity.

Account Director

Aislinn has more than eight years' experience within the pharmaceutical industry, where she has held senior positions at notable healthcare agencies that specialise in medical communications including, Synergy Vision, and most recently at Innovaacom. Her career to date has seen her provide account-based support and project management for several leading pharmaceutical companies.

Account Executive

Lily works closely with Orientation Marketing’s account team to support the delivery of effective, results-driven campaigns. She plays a key role in client communication, campaign coordination, and performance reporting, helping ensure projects run smoothly and deliver strong outcomes. Having completed her Level 4 Marketing Executive apprenticeship, alongside CIM Level 4 qualifications in Content Marketing and Social Media Marketing, Lily brings a well-rounded understanding of digital marketing and a proactive approach to supporting client success.

Associate Director of Editorial and Content

Felicity plays an essential role in shaping Orientation Marketing’s clients’ communications, highlighting their capabilities and expertise, and articulating their contributions to advancing the science of developing and supplying medicines to patients around the world.

Sales Operations Executive

Sarah acts as the primary point of contact for major pharmaceutical services advertisers and ensures smooth execution across multiple international campaigns including virtual and in-person industry panel events, and digital advertising.

Senior Designer

With over a decade of experience in branding and design, Kirsten brings a strategic, detail-oriented approach to every project. She works with clients to roll out new brands or refresh existing ones – ensuring visual and verbal content is perfectly tailored to the audience, and consistently applied across every touchpoint. From whitepapers and social posts to event collateral and animation, she helps established brands push their creative further to capture attention and build stronger connections.

Senior PR and Communications Manager

With more than a decade of experience in pharma services and life sciences marketing and communications, Becca helps Orientation Marketing’s clients develop first-rate communications to generate awareness of their brands and capabilities, and communicate clearly with their biopharma partners and other stakeholders.

Business Development Manager

Rob worked for 14 years with an independent specialist media and events company on their B2B pharma publication - European Pharmaceutical Manufacturer. His experience includes media strategy, print, digital and online media campaign planning, research and business development for pharma, biopharma and life science companies. Rob is currently Business Development Manager for Orientation Marketing helping to promote the full range of agency services to international pharmaceutical companies.

Marketing Automation and CRM Implementation Executive

Agata oversees CRM implementations and lifecycle marketing projects from discovery through to optimisation, working closely with clients to configure platforms, manage data and integrations, design automated customer journeys and deliver effective email marketing campaigns.

Director, Content & Communications

Miles brings 35 years of experience and deep understanding of sales, marketing and communications in the life science sector to his role in new business development at Orientation Marketing. He has held senior management roles in pharma companies as well as in international healthcare marketing, PR and communication agencies in Australia, the United Kingdom, Hong Kong and most recently Switzerland, where he has been based since 2009. Taking a partnership approach, he works with clients to identify marketing needs and pain points, offers strategic counsel to address these, and leads development of integrated, multi-channel marketing solutions that produce measurable, lasting results.

Account Manager

Having worked in agencies specialising in the pharmaceutical industry from the outset of her career, Jodie brings a wide range of experiences to her role as an Account Manager. Since completing her BA in Marketing from the University of Liverpool, Jodie has worked within PR and events, providing account-based support and management for clients within life-sciences, specifically clinical trials. She is now part of Orientation Marketing’s accounts team, supporting clients to successfully achieve their marketing goals.

Partner, Strategy & Content

Kevin runs Orientation Marketing’s sister agency, Bio-Atomic, in North America. He is a PhD who started his role in the lab before working his way to be global marketing head at an international CMO. He has over 15 years of pharmaceutical services industry experience and specialises in strategic business functions that identify, connect and sign new business in technical industries. Pharmaceutical and life science organisations can benefit from his insight and relevant understanding of a CMO’s marketing needs.

Creative Designer

Lynda is a graphic designer with over 20 years experience working in varying sectors, including arts and heritage, education, IT, life science and pharma. She has a vast knowledge in all aspects of design, from creating artwork for large format convention stands or billboards, leaflets, reports, infographics, merchandise, brochures, branding and digital advertising to dealing with print quotes and suppliers. Her clients have included Greater Manchester Combined Authority, Royal Exchange Theatre, NCC Group, Manchester International Festival, Salford City Council, HOME, The Whitworth, The Lowry and BBC Philharmonic, and she also works on the design output for Orientation Marketing’s clients.

Partner, Search and PPC

Roshan is a highly experienced digital marketing professional with over 10 years of experience and a proven track record of generating consistently positive results from SEO, PPC and Paid social. He was Head of PPC for a leading digital agency before he founded Increase Traffic Ltd in 2019. He has extensive experience in managing large and complex campaigns for a wide range of clients, industries and budgets such as Pharma and Healthcare, as well as within a range of other sectors. Roshan is a Google Partner and Microsoft Accredited Professional specialising in search, display, shopping, mobile, video and analytics.

Scientific Content Writer

Web Lead