Orientation Marketing Furthers Growth with Strategic Senior Appointments
CHESTER, UNITED KINGDOM – January 14, 2026
Orientation Marketing Furthers Growth with Strategic Senior Appointments.
Orientation Marketing, a leading business-to-business (B2B) life science and pharmaceutical marketing agency, today announced the appointments of Rebecca Hall as Senior PR and Communications Manager, and Rob Anderton as Business Development Manager, strengthening the agency’s leadership team to drive growth.
Rebecca has more than a decade of experience in marketing pharmaceutical services and life sciences and has specialised in leading marketing communications for global organisations. She has established herself as a trusted expert in shaping impactful, strategic communication programmes that support brand growth and stakeholder engagement. Rebecca has previously held senior roles with companies such as Taylor & Francis Group, a UK headquartered scientific publisher, and Catalent, a leading contract development and manufacturing organization (CDMO), now a part of Novo Holdings.
Rob has nearly 15 years of experience at Rapid News, where he developed deep expertise in business development and strategic growth within life sciences. He is recognised for his experience in identifying new opportunities and driving partnerships that deliver measurable impact.
“These appointments bring us powerful perspectives from across our industry and clearly reinforce our ambition to be the leading B2B pharma services agency,” commented Chris Lawson, Founder and Managing Partner at Orientation Marketing. “I am delighted to welcome Rob and Becca, who are each highly regarded by peers and colleagues, with Rob being exceptionally well connected across the industry and Becca bringing valuable client-side experience that will help us craft clear and compelling communications.”
About Orientation Marketing
Orientation Marketing is a leading business-to-business (B2B) life sciences and pharmaceutical marketing agency. We help drug, ingredients, packaging, medical technology, contract manufacturing, development and research organisations uncover marketing opportunities to become visible, increase engagement, and generate more leads. Orientation Marketing is headquartered in Chester, U.K., with offices in North America. For more information, please visit orientation.agency.
