The importance of a closed-loop marketing approach - aligning sales and marketing with a shared CRM system - in the B2B pharma sectors.

An approach to market segmentation in the pharmaceutical sectors.

Orientation Marketing publishes new handbook for managing and promoting virtual events in the B2B food and nutraceutical sectors.

10 common virtual event types widely seen across the B2B pharmaceuticals and life science sectors.

13 B2B life science virtual event-based marketing tactics and techniques.

A list of key virtual events in the B2B food and nutraceutical sectors.

For the second post in this big pharma marketing benchmark series, we look at GSK.

12 ways science-based organisations can promote themselves at virtual shows for maximum ROI.

Content marketing funnels for science consumers: creating content, generating traffic, converting leads and optimisation.

The key differences between virtual and physical events in pharma. Which do you prefer?

How digital marketing, along with their types, can be deployed in the life sciences.

The value of pharma marketing - attracting website visitors - and the fundamental role of SEO to it.

How to set up a content creation programme to create more pharma content.

How do people read articles online? We highlight some of the key considerations to make your content more readable.

Stats to showcase the importance of pharmaceutical content marketing.

A preview of the “Pharmaceutical Marketing Tactics” e-book from Orientation Marketing with 10 chapters from the workbook.

The implications for an omnichannel marketing approach in pharma.

The implications for a pharmaceutical digital strategy from a practical standpoint, and how these implications fit in within B2B and B2C pharmaceutical organisations.

Ten tips to help you effectively plan for life science conferences, as an exhibitor or delegate.

Getting the most out of all you’ve got - content repurposing and smart marketing to conduct during lockdown.