The importance of influencer marketing in pharma, with examples and tips for running influencer campaigns.

The challenges for B2B business development in pharma, where the misalignment is, and the key factors for an aligned sales and marketing approach.

8 ways in which ABM (account-based marketing) can help the pharmaceutical marketer achieve his or her goals.

How to manage negative comments on social media in pharma and the life sciences.

An overview of how and why pharmaceutical products play a crucial role in improving quality of life and how patients can access them.

An overview of the implications of organic and paid search in the pharmaceutical sectors.

A look at this year’s Pharmapack and the reasons for attending the show in Paris.

Public relations agencies dissect pharmaceutical trends: Orientation Marketing, Brandwidth Solutions and White Matter Communications.

An overview of the implications of the setup and configuration of Google’s new analytics platform, GA4.

An exploration of principles behind the modern customer engagement strategy in pharma, addressing the industry’s present emerging trends.

Chris Lawson is featured in C&EN’s Movers & Shakers of Science Marketing e-book which looks at the impact of COVID-19 on marketing, agency life, and the world.

Orientation Marketing opens a new office in Espoo, Finland to serve its client base in the Nordic and EU regions.

Efficient ways to address the growing challenges for pharma sales.

Q&A with Lynda Kendall, as we uncover the top five design tips for B2B pharma companies in 2022.

Thoughts on boosting your digital marketing productivity in pharma.

What Google’s policy to end third-party cookies in 2023 means for pharmaceutical marketers.

The key functions of pharmaceutical marketing are defined in this new post by Orientation Marketing Account Manager, Lauren Murray.

Ideas and methods for promoting on-demand webinars and webinar recordings in pharma.

The 12 steps for creating LinkedIn advertising campaigns in pharma in the form of Sponsored Content.

This post explores the literature and models that fuel forecasting market share in pharma markets.